Modern Library in Print Media (continued)

1921 - 1924

1921 - The ad on the right offers a Modern Library volume as a bonus for subscribing to The Outlook magazine. The October ad on the left shows the price has climbed again - to 95 cents. It stayed there until 1947. Hoo-rah.

The Independent and the Weekly Review, Oct 15, 1921 (from APS Online)

Outlook, Oct 19, 1921 (from APS Online)

1922 - Horace Liveright himself wrote the "article/advertisement" on the top left touting the series.

The Independent and the Weekly Review, Feb 18, 1922 (from APS Online)

New York Times, June 25, 1922

New York Times, December 10, 1922

1923 - The ads for this year are more focused on specific titles than previous ads.

New York Times, April 22, 1923

New York Times, Oct 14, 1923

New York Times, Dec 02, 1923

1924 - Ads specifically featuring ML books were hard to come by in 1924; most tauted the whole B&L line giving little attention to the ML. (I couldn't find anything useful for 1925, the year that B&L sold the ML line to Cerf & Klopfer.)

New York Times, March 23, 1924

New York Times, June 22, 1924

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