Modern Library in Print Media (continued)

1933 - 1935

1933 - Note the National Recovery Act eagle logo at the bottom of the ad at the bottom left. The ad on the bottom right is from the Scholastic, a magazine for high school students ("The National High School Weekly"); unlike other ads, in this one ML offers to pay the postage for any titles ordered perhaps in recognition of tight depression-era budgets, especially for families with kids.
New York Times, Jan 22, 1933 (Click to download full .pdf image)	*New York Times, Feb 12, 1933*
*New York Times, Jun 27, 1933*	*Forum and Century, Sep 1933* (from APS Online)
New York Times, Oct 1, 1933 (Click to download full .pdf image)	Scholastic, Oct XX, 1933

1934 - The Jan 21 ad is a great full-pager. I also like the somewhat elitest theme of the August 5th ad. The Febrary & early March trio seem to follow a theme of "smallness" — small spaces, small budgets.
New York Times, Jan 21, 1934 (Click to download full .pdf image)		New York Times, Aug 05, 1934 (Click to download full .pdf image)
*New York Times, Feb 14, 1934*	*New York Times, Feb 23, 1934*	*New York Times, Mar 2, 1934*
*New York Times, Oct 3, 1934*		*New York Times, Nov 4, 1934*

1935
*New York Times, Mar 31, 1935*	New York Times, May 5, 1935 (Click to download full .pdf image)
*Story Magazine (back cover), July 1935*
New York Times, Sep 22, 1935 (Click to download full .pdf image)	*New York Times, Oct 20, 1935*