Modern Library in the Media (continued)

1950 - 1958
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1950
source unknown, 1950

1951
New York Times, May 27, 1951 (very small ad)

1952
New York Times, Mar 23, 1957

1953 - This full pager classifies the titles by genre — Famous Authors, Lives of Famous Men, Distinguished Poetry, and so on. Prices: $1.25 regular, $2.45 giants.
New York Times, Sep 20, 1953 (Click to download .pdf file)

1955 - The ad on the left has a regular price of $1.45. The ad on the right promotes the new paperback line.
New York Times, June 5, 1955 (small ad)	New York Times, July 24, 1955

1956
New York Times, May 20, 1956 (small ad)

1957 - The top ad lists 24 paperback titles but doesn't give the numbers. The bottom ad, like the one from 1953, lists titles by genre but the price has jumped to $1.65 for regulars, $2.95 for giants.
New York Times, Jan 13, 1957
New York Times, Nov 17, 1957 (Click to download .pdf file)

1958 Most of the ads this year seem to be small single title affairs. One exception is the April ad for he paperbacks (bottom).
New York Times, Apr 13, 1958	New York Times, May 11, 1958	New York Times, June 1, 1958
New York Times, Oct 19, 1958	New York Times, Nov 16, 1958	New York Times, Nov 23, 1958
New York Times, Apr 27, 1958 (Click to download .pdf file)

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