Curios

Promotional Posters from the '30s - Very rare ephemera
Advertising Matchbooks - Somewhat less rare ephemera
Modern Library Bookcases - Display cases for marketing ML titles
Brochures, Pamphlets, and Catalogs - Handouts given to bookstores and sent on request to readers wanting the current list of Modern Library "Books In Print"
Modern Library in Print Media - How the Modern Library promoted itself "to the trade" and to the public, plus articles written about the ML
Gift Sets - Starting in 1926 and extending into the early 30's, ML offered gift sets as a way of selling the series.

Private Printings - ML sometimes rented out its plates for private promotions
The Alcoa Mystery Promo - What's the story behind this odd stuff?
Great Modern Shirt [Wink!] Stories - A 1959 shirt promotion with a ML tie-in
Pirated Editions - In spite of ML's low prices, some companies found it profitable to produce knock-offs!

The Illustrated "Alice" - Was it a Ghost Title? - Evidence suggests that it was
How Scarce is The Alice Anyway? - A noted ML expert gives the history
of one of the scarcer ML titles

A Photographic Dust Jacket from the 30's - Twenty years ahead of its time?
Guide to Collecting the Everyman Library - a review by John Krygier of an important new publication for another "poor man's collectible" series
The Great April Fools Spoof - How the greatest ML rarity of all time was nearly discovered
Odd-sized Giants (sort of) - Giants were supposed to all have been the same size, but some weren't. Can you solve the mystery?
Modern Library in the Movies - ML titles spotted in movie scenes
Modern Library Style Rip-offs - The Modern Library became quite popular early on. In this article, John Krygier presents graphic evidence showing how rival publishers stole ML binding, end paper, and even dust jacket designs in an apparent effort to capitalize on ML's success.
1932 Direct Purchase Receipt from ML - This receipt, laid in to a copy of a Balzac first, yields some interesting information about (among other things) the availablility of the gift sets into the early 30's.
Overprinted 1947 Light Verse/Mrs. Dalloway Binding - Were there too many Anthology bindings and not enough bindings for Mrs. Dalloway's last stand?
The Shortlived, Ugly Frontispiece (the illustrated design facing the title page) & Title Page Design - Horace Brodzky designed not only the end papers used by Boni & Liveright from 1919 to 1925, he also took a shot at standardizing the title page. Click the link to see why it didn't work out.