The Modern Library used catalogs extensively to promote its books. Catalogs ranged from 3-fold single sheets that just listed titles to booklets with more than 40 pages that had summaries of each volume. These catalogs can be quite valuable in bibliographic applications such as dating issues as well as in sociological research for (among other things) judging the popular writers and topics of a particular decade. They also make an interesting and quite challenging collecting area in themselves.
To see a table of book prices drawn from brochures and catalogs, click here.
To see how ML advertised in magazines and newspapers, click here.
As usual, ModernLib seeks additions and corrections for this project. If you have something to offer, please contact the Managing Editor.
By the way, in March 1939 Modern Library titles were offered as bonuses to Book-Of-The-Month club members who paid for club offerings in advance. You can see the entire brochure by clicking here.
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