Modern Library in the Media
Looking at media coverage is a great way to follow the development of a product as well as the environment in which it grows. Modern Library advertisements, marketing material, and reviews in its preferred media — print — provide primary source material about everything from the progression of pricing to the release dates of titles. It also gives a window into the history and sociology of the material's time period.
The entries in this article are broken up by year. Each entry is followed by a reference to the periodical in which it was found, if known. I've added comments to some years as appropiate. If the year marker isn't followed by a comment, it's because I had nothing to say.
Entries from the American Periodicals Series Online™ database (APS) are courtesy of J.B. Krygier. Entries from the New York Times Historic database (NYT) are courtesy of Charlie Lab.
Click an image to see a larger representation—especially useful for reading text. If your browser can't handle some of the larger images, I suggest you use the Firefox browser available free. Some of the very large ads are .pdf files — clicking the image downloads the .pdf file to your computer.
Note to Dial-up Folks: Several of the pages here may be slow to load because the graphics are quite dense.
Browse through the pages by clicking the links at the bottom of each page, or click a date to see the ads from that year. Places with triple dashes (---) indicate years for which I have no material. If you have interesting material for missing years, please let me know.
An intersting sidelight to these ads is the March 1939 brochure from the Book-Of-The-Month Club offering Modern Library titles as bonuses to members who paid for regular club offerings in advance.